How to survive a pandemic: The corporate resiliency of travel and leisure companies to the COVID-19 outbreak

As restrictions start to lift, operators need to plan for reopening in the new normal. This represents a unique opportunity to adjust the customer experience and tune your strategy for a bolder future. Bain’s Phil Kleweno, Karthik Venkataraman, Derek Gerow and Kathleen Holtz discuss consumer sentiment and demand scenarios for the overall travel and leisure industry, and provide an in-depth analysis of the airline and hotel sectors.

Michaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer. With a leadership line-up of former marketers and a restructured marketing team, Merlin Entertainments is on a mission to catch up to market leader Disney within the “next few years”. Despite getting a less than favourable reaction to our latest ad on Twitter – one user said they wanted to murder the person who made it – the On The Beach marketing team gained five valuable lessons, which are taking us forward.

• So when puts an item on one of its best-selling lists , you know the…
• Better talent acquisition and management decisions, so you can figure out how to develop, redeploy and recruit and optimize your people resources.
• The internet age has brought about the rise of the online travel market.
• This data is used to customize a visitor’s web experience for remarketing and advertising purposes.
• Travel operators are preparing for a busy summer, fuelled by an accumulation of demand from leisure customers and business travellers.

In recent years the Travel and Leisure market has been hit hard by several unexpected global events. These events are almost impossible to predict but the most resilient businesses will be prepared. Reacting quickly, and being flexible, to the needs Travel & Leasuire of customers in a crisis will separate the best from the rest. If you’re a destination or travel brand, where are you on our Rebound Roadmap? Responsible, strategic communications is a powerful vehicle that you should not be afraid to activate.

Fewer Americans traveled by air in 2021 than before the pandemic, and those who traveled averaged fewer trips. The decline in air travel since 2015 was only among employed adults; there was no change among nonemployed adults. For companies surrounded by economic uncertainty mixed with a competitive surge of deals worldwide, creating value is a real challenge. A value bridge can be used to identify actions that can prevent value loss and preserve value in times of disruption, while also strengthening your company’s competitive positioning to help it come out ahead.

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Remote or rural travel is starting to recover as people feel more comfortable traveling to less populated destinations. Cities and tourist destinations, like beaches, take longer to recover with the higher number of people and closer proximity. The pandemic increased business for domestic travel, while the short haul is only beginning to return and long haul travel is seeing a slower recovery. Dear Customer Poh Lin Lee, We deeply regret that you encountered an unsatisfied booking experience with Klook app, we have forwarded your comment to the related department for service improvement.

This scenario changed drastically in 2020 as the pandemic disrupted the cruise market. For instance, TUI AG’s global revenue from the cruises segment roughly halved in 2020 over the previous year. Our experienced hospitality consultants will help you create a wide net, fueled by advanced AI sourcing tools, to overcome today’s talent shortage.